greater philadelphia tourism marketing corporation(gptmc)
The Greater Philadelphia Tourism Marketing Corporation is the leading public/private organization responsible for attracting overnight visitors to the region’s rich and diverse cultural and entertainment attractions. The ROZ Group develops niche marketing and advertising sales strategies to build relationships with journalists who will, in turn, feature Philadelphia to their media audiences. Working to strengthen GPTMC’s segmented business strategy, The ROZ Group uses an aggressive approach for drawing overnight travelers by facilitating brainstorming sessions, coordinating press visits, media events and gathering consumer research.
The ROZ Group was a key participant in the launch of Philly 360, an ongoing, targeted marketing initiative that appeals to trendy, young professional African American travelers. Among our key activities were: the facilitation of the early brainstorming sessions, providing input in the development of marketing materials, organizing events, and interacting with journalists.
For more information about GPTMC, please visit www.gophila.com