The ROZ Group cultivates and manages ideas that connect the past, the present, and the future to communicate the visions and advance the strategic goals of the organizations that partner with us.
As a strategic planning and marketing communications firm, we are passionate about discovering and developing ideas, then communicating them effectively to key audiences and stakeholders. Our team of experienced and diverse associates has deep expertise across a broad range of industries and specialties – and this equips us to apply proven approaches to our work that draw on years of professional practice, leadership, resource-mining, and specialized connections.
We are especially adept at taking complex subjects and making them accessible to a broad public and we excel at opportunities in areas and industries such as Education, Cultural Arts, Healthcare, Science, History, and Tourism & Hospitality.
At our best, we can take even the germ of an idea and amplify it into its most impactful final form – from communications campaigns and museum exhibitions, to public engagement programs and internal diversity audits.
We look forward to partnering with you!
A partial list of our services includes:
Development and implementation of strategic marketing and public relations plans
Management of creative projects, especially museum exhibitions, historic sites and multimedia educational programs, ensuring that they are on time and on budget
Diversity and Inclusion assessments
Educational product development
Facilitation of stakeholder input meetings
Planning, hosting, and facilitation of charrettes, think tanks, and brainstorming sessions
Organizing public meetings, especially for community engagement
Fundraising support
Market research
Custom publishing and editorial services
Creation of inter-organizational partnerships
About Us
OUR VISION
The ROZ Group Inc. is the vision of Rosalyn J. McPherson, a seasoned executive with more than thirty years of marketing, communications, and product development expertise in the corporate and non-profit sectors.
Since the firm’s inception, we have developed marketing initiatives and communications strategies for major brands; developed and launched public historical sites and museum exhibitions; developed communications platforms for major construction projects; crafted audience cultivation and outreach strategies for tourism organizations; prepared business plans for healthcare foundations; and much more.
Rosalyn J. McPherson
President and CEO,
The ROZ Group Inc.
our work
As an innovative strategic planning and project management firm, we are passionate about discovering and developing ideas, then communicating them effectively to key audiences and stakeholders.
Our team of experienced and diverse associates has deep expertise across a broad range of industries and specialties – and this equips us to apply proven approaches to our work that draw on years of professional practice, leadership, resource-mining, and specialized connections. We can communicate complex concepts and systems to the broader public, and we get excited about entering unfamiliar spaces to create plans and programs that foster cooperation and alliances.
We love projects that allow us to influence the world in both small and large ways, and we are especially adept at working with communities to ensure that everyone has a voice in the important issues that affect us as citizens and human beings. Education and intercultural understanding are inextricably woven into the core of our approach to the projects we take on.
OUR PARTNERSHIPS
We pride ourselves in having a national database of contacts and resources that we call upon based on the needs of each individual client. For more than 30 years, the members of our team have been in the business of developing and marketing product and experiences that are educational and entertaining.
The ROZ Group brokers relationships for our clients that provide functional support as well as the opportunity to explore new ways of doing things in an increasingly complex, competitive environment. We also love to connect the dots by creating partnerships between organizations.
Our approach allows us to work with corporate, non-profit, and government entities, often forging alliances between the three. We assemble cross-functional teams to complete the task at hand. These teams usually include writers, editors, graphic designers, exhibit developers, public relations specialists, and fund-raising specialists. We also assemble advisory boards to inform our work that include educators, government officials, marketers, entertainers, social workers, museum professionals, medical professionals, publishers, historians, and scientists.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever does.”
